You know that feeling when you stumble upon something so unexpected, it instantly brightens your day? That was me recently when I found out Reese’s secretly dropped a new flavor—and not just any flavor. We’re talking Peanut Butter & Jelly Big Cups.
Yep, you read that right. Reese’s took two childhood classics—PB&J sandwiches and their iconic peanut butter cups—and mashed them together into one epic treat. And the best part? They didn’t make a huge announcement or flashy campaign. They just… appeared. Like a delicious little Easter egg waiting to be discovered on store shelves. Actually, it started as an April Fool’s joke that morphed into this really amazing idea.
It’s such a nostalgic vibe—grape jelly paired with that signature Reese’s peanut butter, all wrapped up in their classic milk chocolate shell. That’s what I’m talking about. I mean, come on. How could you possibly resist something so… wonderful?
The surprise launch was intentional, too. Reese’s called it a “Real Surprise,” flipping the script on typical over-the-top product reveals. No countdowns. No hints. Just boom—PB&J Big Cups are here. Well, they did try to trick us at first, but all is forgiven.
I know Canadians are excited to bite into these peanut butter delights, so I searched the internet to see if Reese’s would launch the product in the Great North as well. I was disappointed to learn that this wasn’t the case.
But here’s the good news, Canada: I found where you can get your hands on this delightful peanut butter and jelly treat. That’s right—if you’re looking to taste it for yourself, head over to Showcase Canada. Sure, the price might be a little steeper, but it’s a sweet opportunity to try it out.
